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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.

Donald A. Norman

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Donald A. Norman
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Forget the complaints against complexity instead, complain about confusion.
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To me, error analysis is the sweet spot for improvement.
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I prefer design by experts - by people who know what they are doing
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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Having the best product means nothing if the people won't buy it.
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
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I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience everybody should own it.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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Attractive things work better.
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I believe that robots should only have faces if they truly need them
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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The hardest part of design ... is keeping features out.
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald A. Norman