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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
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Donald A. Norman
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More quotes by Donald A. Norman
It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
Donald A. Norman
If you're more susceptible to interruption, you do more out of the box thinking.
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Simplification is as much in the mind as it is in the device.
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Having the best product means nothing if the people won't buy it.
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In design it is important to shoe the effect of an action. ... Feedback is critical.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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Forget the complaints against complexity instead, complain about confusion.
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The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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Attractive things work better.
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Academics get paid for being clever, not for being right.
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald A. Norman
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. Norman
