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Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
Donald A. Norman
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Donald A. Norman
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More quotes by Donald A. Norman
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman
In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
To me, error analysis is the sweet spot for improvement.
Donald A. Norman
Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
Donald A. Norman
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald A. Norman
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
Donald A. Norman
If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman
I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience everybody should own it.
Donald A. Norman
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald A. Norman
Attractive things work better.
Donald A. Norman
Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman
The hardest part of design ... is keeping features out.
Donald A. Norman
Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald A. Norman
Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman
The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
Donald A. Norman
