Quote

Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.

Donald A. Norman

Change background

T
T
T

Change font

TAGS & TOPICS

Donald A. Norman
Much
Organization
Make
Thoughts
Good
Easier
Virtue
Hypertext
Difficult
Juxtaposed
Makes
Advent
Ideas
Allowing
Writing
Lack

More quotes by Donald A. Norman

Image
Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman
Image
In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
Image
User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
Donald A. Norman
Image
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. Norman
Image
We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.
Donald A. Norman
Image
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald A. Norman
Image
It was always amusing to be inside Apple and read what journalists said we were doing
Donald A. Norman
Image
If you think the products don't match what you want from a product, don't buy it.
Donald A. Norman
Image
I prefer design by experts - by people who know what they are doing
Donald A. Norman
Image
I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience everybody should own it.
Donald A. Norman
Image
The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman
Image
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
Donald A. Norman
Image
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald A. Norman
Image
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
Donald A. Norman
Image
If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
Image
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
Donald A. Norman
Image
Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman
Image
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman
Image
The hardest part of design ... is keeping features out.
Donald A. Norman
Image
Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman