Quote

Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.

Donald A. Norman

Change background

T
T
T

Change font

TAGS & TOPICS

Donald A. Norman
Easily
Problems
Regained
Simply
Misinterpretation
Lost
Predict
Cannot
Innocence
Problem
Designer
Made
Arise
People
Errors

More quotes by Donald A. Norman

Image
The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
Image
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
Donald A. Norman
Image
I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
Donald A. Norman
Image
Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman
Image
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
Donald A. Norman
Image
Having the best product means nothing if the people won't buy it.
Donald A. Norman
Image
Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
Donald A. Norman
Image
Attractive things work better.
Donald A. Norman
Image
So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
Image
Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman
Image
Only the most sophisticated of beings can lie and cheat, and get away with it.
Donald A. Norman
Image
To me, error analysis is the sweet spot for improvement.
Donald A. Norman
Image
Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
Image
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
Image
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman
Image
As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald A. Norman
Image
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
Image
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman
Image
The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
Image
Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman