Quote

Academics get paid for being clever, not for being right.

Donald A. Norman

Change background

T
T
T

Change font

TAGS & TOPICS

Donald A. Norman
Clever
Paid
Right
Academics

More quotes by Donald A. Norman

Image
It was always amusing to be inside Apple and read what journalists said we were doing
Donald A. Norman
Image
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald A. Norman
Image
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
Donald A. Norman
Image
Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman
Image
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman
Image
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
Donald A. Norman
Image
Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman
Image
I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience everybody should own it.
Donald A. Norman
Image
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
Image
In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
Image
Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
Donald A. Norman
Image
So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
Image
The hardest part of design ... is keeping features out.
Donald A. Norman
Image
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
Image
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
Image
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
Image
I prefer design by experts - by people who know what they are doing
Donald A. Norman
Image
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
Donald A. Norman
Image
It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
Donald A. Norman
Image
If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman