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Academics get paid for being clever, not for being right.
Donald A. Norman
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Donald A. Norman
Academics
Clever
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Right
More quotes by Donald A. Norman
The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
I believe that robots should only have faces if they truly need them
Donald A. Norman
Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
Donald A. Norman
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
Attractive things work better.
Donald A. Norman
The hardest part of design ... is keeping features out.
Donald A. Norman
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman
The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman
When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
Donald A. Norman
In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald A. Norman
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
Donald A. Norman
In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald A. Norman
The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. Norman
I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
Donald A. Norman
Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
