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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.

Donald A. Norman

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Donald A. Norman
People
Dictates
Arbitrary
Meaningless
Machines
Design
Duty
Understand

More quotes by Donald A. Norman

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If you think the products don't match what you want from a product, don't buy it.
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Having the best product means nothing if the people won't buy it.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
Donald A. Norman
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The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
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So what does a good teacher do? Create tension - but just the right amount.
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
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Forget the complaints against complexity instead, complain about confusion.
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Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
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It was always amusing to be inside Apple and read what journalists said we were doing
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To me, error analysis is the sweet spot for improvement.
Donald A. Norman
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Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman
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I prefer design by experts - by people who know what they are doing
Donald A. Norman
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman