Quote

If you think the products don't match what you want from a product, don't buy it.

Donald A. Norman

Change background

T
T
T

Change font

TAGS & TOPICS

Donald A. Norman
Product
Products
Think
Thinking
Match

More quotes by Donald A. Norman

Image
Academics get paid for being clever, not for being right.
Donald A. Norman
Image
The hardest part of design ... is keeping features out.
Donald A. Norman
Image
I believe that robots should only have faces if they truly need them
Donald A. Norman
Image
So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
Image
Simplification is as much in the mind as it is in the device.
Donald A. Norman
Image
To me, error analysis is the sweet spot for improvement.
Donald A. Norman
Image
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman
Image
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman
Image
As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald A. Norman
Image
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
Image
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald A. Norman
Image
It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
Donald A. Norman
Image
The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
Image
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
Donald A. Norman
Image
In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
Image
I prefer design by experts - by people who know what they are doing
Donald A. Norman
Image
Only the most sophisticated of beings can lie and cheat, and get away with it.
Donald A. Norman
Image
Attractive things work better.
Donald A. Norman
Image
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
Image
Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman