Quote

It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.

Donald A. Norman

Change background

T
T
T

Change font

TAGS & TOPICS

Donald A. Norman
Enough
Fun
Usable
Needs
Bring
Understandable
People
Beauty
Excitement
Pleasure
Function
Lives
Build
Experience
Products
Also
Motivational
Need
Joy

More quotes by Donald A. Norman

Image
If you think the products don't match what you want from a product, don't buy it.
Donald A. Norman
Image
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
Image
Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
Donald A. Norman
Image
To me, error analysis is the sweet spot for improvement.
Donald A. Norman
Image
Academics get paid for being clever, not for being right.
Donald A. Norman
Image
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman
Image
Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman
Image
Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman
Image
In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
Image
What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
Donald A. Norman
Image
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
Donald A. Norman
Image
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
Image
Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman
Image
The hardest part of design ... is keeping features out.
Donald A. Norman
Image
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman
Image
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald A. Norman
Image
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
Donald A. Norman
Image
I believe that robots should only have faces if they truly need them
Donald A. Norman
Image
Simplification is as much in the mind as it is in the device.
Donald A. Norman
Image
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
Donald A. Norman