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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function

Donald A. Norman

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Donald A. Norman
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
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To me, error analysis is the sweet spot for improvement.
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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
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I believe that robots should only have faces if they truly need them
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
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In design it is important to shoe the effect of an action. ... Feedback is critical.
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We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.
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Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
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If you're more susceptible to interruption, you do more out of the box thinking.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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The hardest part of design ... is keeping features out.
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In my opinion, no single design is apt to be optimal for everyone.
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