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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

Donald A. Norman

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Donald A. Norman
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Communication
Except
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Must
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Explain

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To me, error analysis is the sweet spot for improvement.
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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The hardest part of design ... is keeping features out.
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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
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It was always amusing to be inside Apple and read what journalists said we were doing
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Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
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Beauty and brains, pleasure and usability - they should go hand in hand.
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
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Academics get paid for being clever, not for being right.
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Forget the complaints against complexity instead, complain about confusion.
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In design it is important to shoe the effect of an action. ... Feedback is critical.
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In my opinion, no single design is apt to be optimal for everyone.
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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
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I believe that robots should only have faces if they truly need them
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
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Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
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I prefer design by experts - by people who know what they are doing
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