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To me, error analysis is the sweet spot for improvement.

Donald A. Norman

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Donald A. Norman
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More quotes by Donald A. Norman

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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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If you think the products don't match what you want from a product, don't buy it.
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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
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If you're more susceptible to interruption, you do more out of the box thinking.
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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
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So what does a good teacher do? Create tension - but just the right amount.
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Beauty and brains, pleasure and usability - they should go hand in hand.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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Readers always seem to think that the author has some control over the design of their books.
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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Having the best product means nothing if the people won't buy it.
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The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
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It was always amusing to be inside Apple and read what journalists said we were doing
Donald A. Norman
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Attractive things work better.
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Academics get paid for being clever, not for being right.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman