Quote

Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

Donald A. Norman

Change background

T
T
T

Change font

TAGS & TOPICS

Donald A. Norman
Like
Car
Least
Doesn
Doe
Better
Feels
Wash
Work
Drives
Things
Attractive

More quotes by Donald A. Norman

Image
I prefer design by experts - by people who know what they are doing
Donald A. Norman
Image
Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
Donald A. Norman
Image
In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
Image
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
Donald A. Norman
Image
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
Image
When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
Donald A. Norman
Image
Simplification is as much in the mind as it is in the device.
Donald A. Norman
Image
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
Donald A. Norman
Image
So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
Image
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman
Image
Attractive things work better.
Donald A. Norman
Image
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
Image
The hardest part of design ... is keeping features out.
Donald A. Norman
Image
Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman
Image
To me, error analysis is the sweet spot for improvement.
Donald A. Norman
Image
In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
Image
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
Donald A. Norman
Image
Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
Image
Academics get paid for being clever, not for being right.
Donald A. Norman
Image
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
Donald A. Norman