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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.

Donald A. Norman

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Donald A. Norman
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More quotes by Donald A. Norman

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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
Donald A. Norman
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In design it is important to shoe the effect of an action. ... Feedback is critical.
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In my opinion, no single design is apt to be optimal for everyone.
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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Having the best product means nothing if the people won't buy it.
Donald A. Norman
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I prefer design by experts - by people who know what they are doing
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If you think the products don't match what you want from a product, don't buy it.
Donald A. Norman
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I believe that robots should only have faces if they truly need them
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman
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The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
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Academics get paid for being clever, not for being right.
Donald A. Norman
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
Donald A. Norman
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
Donald A. Norman
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Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman