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So what does a good teacher do? Create tension - but just the right amount.

Donald A. Norman

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Donald A. Norman
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More quotes by Donald A. Norman

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Forget the complaints against complexity instead, complain about confusion.
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Simplification is as much in the mind as it is in the device.
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
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If you think the products don't match what you want from a product, don't buy it.
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Beauty and brains, pleasure and usability - they should go hand in hand.
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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In my opinion, no single design is apt to be optimal for everyone.
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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
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No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
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The current paradigm is so thoroughly established that the only way to change is to start over again.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald A. Norman
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
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Academics get paid for being clever, not for being right.
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It was always amusing to be inside Apple and read what journalists said we were doing
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman