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Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Donald A. Norman

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Donald A. Norman
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More quotes by Donald A. Norman

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I believe that robots should only have faces if they truly need them
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Simplification is as much in the mind as it is in the device.
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
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The hardest part of design ... is keeping features out.
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To me, error analysis is the sweet spot for improvement.
Donald A. Norman
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Having the best product means nothing if the people won't buy it.
Donald A. Norman
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman
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If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
Donald A. Norman
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In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman
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The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
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So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. Norman
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I prefer design by experts - by people who know what they are doing
Donald A. Norman
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Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman