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The hardest part of design ... is keeping features out.

Donald A. Norman

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Donald A. Norman
Design
Part
Software
Features
Keeping
Hardest

More quotes by Donald A. Norman

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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience everybody should own it.
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Attractive things work better.
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Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
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So what does a good teacher do? Create tension - but just the right amount.
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Academics get paid for being clever, not for being right.
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
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We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.
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In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman
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Simplification is as much in the mind as it is in the device.
Donald A. Norman
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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
Donald A. Norman
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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald A. Norman