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Forget the complaints against complexity instead, complain about confusion.

Donald A. Norman

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Donald A. Norman
Forget
Complaints
Complain
Complexity
Complaining
Confusion
Instead

More quotes by Donald A. Norman

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In design it is important to shoe the effect of an action. ... Feedback is critical.
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
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When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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So what does a good teacher do? Create tension - but just the right amount.
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
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It was always amusing to be inside Apple and read what journalists said we were doing
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
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In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
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I believe that robots should only have faces if they truly need them
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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
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Readers always seem to think that the author has some control over the design of their books.
Donald A. Norman
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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Academics get paid for being clever, not for being right.
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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
Donald A. Norman
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If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman