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Forget the complaints against complexity instead, complain about confusion.

Donald A. Norman

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Donald A. Norman
Complaints
Complain
Complexity
Complaining
Confusion
Instead
Forget

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If you're more susceptible to interruption, you do more out of the box thinking.
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To me, error analysis is the sweet spot for improvement.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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If you think the products don't match what you want from a product, don't buy it.
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Academics get paid for being clever, not for being right.
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
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In my opinion, no single design is apt to be optimal for everyone.
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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I believe that robots should only have faces if they truly need them
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The current paradigm is so thoroughly established that the only way to change is to start over again.
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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I prefer design by experts - by people who know what they are doing
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I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience everybody should own it.
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Beauty and brains, pleasure and usability - they should go hand in hand.
Donald A. Norman