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Simplification is as much in the mind as it is in the device.

Donald A. Norman

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Donald A. Norman
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Simplification
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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Academics get paid for being clever, not for being right.
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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Readers always seem to think that the author has some control over the design of their books.
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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Forget the complaints against complexity instead, complain about confusion.
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
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Attractive things work better.
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Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
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If you're more susceptible to interruption, you do more out of the box thinking.
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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
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To me, error analysis is the sweet spot for improvement.
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I believe that robots should only have faces if they truly need them
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Beauty and brains, pleasure and usability - they should go hand in hand.
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I prefer design by experts - by people who know what they are doing
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I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting.
Donald A. Norman