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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.

Donald A. Norman

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Donald A. Norman
Things
Overloaded
Superfluous
Unnecessary
Everyday
Danger
Design
Becoming
Great

More quotes by Donald A. Norman

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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
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Having the best product means nothing if the people won't buy it.
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Hypertext makes a virtue out of lack of organization, allowing ideas and thoughts to be juxtaposed at will. [...] The advent of hypertext is apt to make writing much more difficult, not easier. Good writing, that is.
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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
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Forget the complaints against complexity instead, complain about confusion.
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Donald A. Norman
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Academics get paid for being clever, not for being right.
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Beauty and brains, pleasure and usability - they should go hand in hand.
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The hardest part of design ... is keeping features out.
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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
Donald A. Norman
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
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To me, error analysis is the sweet spot for improvement.
Donald A. Norman
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman
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The current paradigm is so thoroughly established that the only way to change is to start over again.
Donald A. Norman
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I prefer design by experts - by people who know what they are doing
Donald A. Norman