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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Donald A. Norman

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Donald A. Norman
Feelings
Also
Usability
Feel
Behavioral
Feels
Includes
Design
Control
Feeling
Understanding

More quotes by Donald A. Norman

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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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The current paradigm is so thoroughly established that the only way to change is to start over again.
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Attractive things work better.
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We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.
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No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
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I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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Forget the complaints against complexity instead, complain about confusion.
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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Simplification is as much in the mind as it is in the device.
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If you think the products don't match what you want from a product, don't buy it.
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
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The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
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