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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.

Donald A. Norman

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Donald A. Norman
Feels
Includes
Design
Control
Feeling
Understanding
Feelings
Also
Usability
Feel
Behavioral

More quotes by Donald A. Norman

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Readers always seem to think that the author has some control over the design of their books.
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The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
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Forget the complaints against complexity instead, complain about confusion.
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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
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If you think the products don't match what you want from a product, don't buy it.
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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So what does a good teacher do? Create tension - but just the right amount.
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
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Attractive things work better.
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
Donald A. Norman
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Simplification is as much in the mind as it is in the device.
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I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
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Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald A. Norman
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman