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If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
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Donald A. Norman
Interruption
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More quotes by Donald A. Norman
What makes something simple or complex? It's not the number of dials or controls or how many features it has: It is whether the person using the device has a good conceptual model of how it operates.
Donald A. Norman
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. Norman
Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Donald A. Norman
I believe that robots should only have faces if they truly need them
Donald A. Norman
Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
Beauty and brains, pleasure and usability - they should go hand in hand.
Donald A. Norman
Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
Simplification is as much in the mind as it is in the device.
Donald A. Norman
The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
Donald A. Norman
In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
Donald A. Norman
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function
Donald A. Norman
It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.
Donald A. Norman
Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
Donald A. Norman
The hardest part of design ... is keeping features out.
Donald A. Norman
Forget the complaints against complexity instead, complain about confusion.
Donald A. Norman
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
Donald A. Norman
So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
If you think the products don't match what you want from a product, don't buy it.
Donald A. Norman