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If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
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Donald A. Norman
Thinking
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Design
More quotes by Donald A. Norman
User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
Donald A. Norman
Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald A. Norman
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
Donald A. Norman
So what does a good teacher do? Create tension - but just the right amount.
Donald A. Norman
Simplification is as much in the mind as it is in the device.
Donald A. Norman
When I use a direct manipulation system whether for text editing, drawing pictures, or creating and playing games I do think of myself not as using a computer but as doing the particular task. The computer is, in effect, invisible. The point cannot be overstressed: make the computer system invisible.
Donald A. Norman
Attractive things work better When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.
Donald A. Norman
AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
Donald A. Norman
The hardest part of design ... is keeping features out.
Donald A. Norman
The design of everyday things is in great danger of becoming the design of superfluous, overloaded, unnecessary things.
Donald A. Norman
I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
Donald A. Norman
Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.
Donald A. Norman
In my opinion, no single design is apt to be optimal for everyone.
Donald A. Norman
If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
Donald A. Norman
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
In design it is important to shoe the effect of an action. ... Feedback is critical.
Donald A. Norman
To me, error analysis is the sweet spot for improvement.
Donald A. Norman
I prefer design by experts - by people who know what they are doing
Donald A. Norman
It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
Donald A. Norman
Attractive things work better.
Donald A. Norman