Quote

In design it is important to shoe the effect of an action. ... Feedback is critical.

Donald A. Norman

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Donald A. Norman
Action
Important
Shoe
Feedback
Effect
Critical
Shoes
Effects
Design

More quotes by Donald A. Norman

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If you're more susceptible to interruption, you do more out of the box thinking.
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Readers always seem to think that the author has some control over the design of their books.
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The current paradigm is so thoroughly established that the only way to change is to start over again.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
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Technology may change rapidly, but people change slowly. The principals [of design] come from understanding of people. They remain true forever.
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It was always amusing to be inside Apple and read what journalists said we were doing
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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
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If people keep buying poorly designed products, manufacturers and designers will think they are doing the right thing and continue as usual.
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If you think the products don't match what you want from a product, don't buy it.
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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
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It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people's lives.
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I prefer design by experts - by people who know what they are doing
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To me, error analysis is the sweet spot for improvement.
Donald A. Norman
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Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
Donald A. Norman
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How do you discover a need that nobody yet knows about? This is where the product breakthroughs come through.
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
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