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Rule of thumb: if you think something is clever and sophisticated beware-it is probably self-indulgence.

Donald A. Norman

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Donald A. Norman
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More quotes by Donald A. Norman

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When you have trouble with things—whether it's figuring out whether to push or pull a door or the arbitrary vagaries of the modern computer and electronics industries—it's not your fault. Don't blame yourself: blame the designer.
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So what does a good teacher do? Create tension - but just the right amount.
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To me, error analysis is the sweet spot for improvement.
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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that
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Innocence lost is not easily regained. The designer simply cannot predict the problems people will have, the misinterpretations that will arise, and the errors that will get made.
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It was always amusing to be inside Apple and read what journalists said we were doing
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Readers always seem to think that the author has some control over the design of their books.
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AS for all those mistakes I make - they are on purpose - to teach you how to deal with them
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In design it is important to shoe the effect of an action. ... Feedback is critical.
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It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format
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The current paradigm is so thoroughly established that the only way to change is to start over again.
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No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
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Only the most sophisticated of beings can lie and cheat, and get away with it.
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We are victims of our own success. We have let technology lead the way, pushing ever faster to newer, faster, and more powerful systems, with nary a moment to rest, contemplate, and to reflect upon why, how, and for whom all this energy has been expended.
Donald A. Norman
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If you're more susceptible to interruption, you do more out of the box thinking.
Donald A. Norman
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Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
Donald A. Norman
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Complexity is acceptable as long as it is intelligible and necessary. We want to avoid needless complications.
Donald A. Norman
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If you think the products don't match what you want from a product, don't buy it.
Donald A. Norman
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Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.
Donald A. Norman