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The ultimate goal is victory. And if you refuse to work as hard as you possibly can toward that aim, or if you do anything that keeps you from achieving that goal, then you are just cheating yourself.

Don Shula

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Don Shula
Age: 90 †
Born: 1930
Born: January 4
Died: 2020
Died: May 4
American Football Coach
American Football Player
Football Coach
Grand River
Ohio
Donald Francis Shula
Achieve
Cheating
Goal
Possibly
Anything
Aim
Hard
Keeps
Work
Refuse
Victory
Ultimate
Toward
Achieving

More quotes by Don Shula

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My responsibility is leadership, and the minute I get negative, that is going to have an influence on my team.
Don Shula
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Success is the peace of mind that comes when you know you have given everything you have to give to the opportunities that life has presented you.
Don Shula
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Because, they're only thinking about one team when that game's over. Before the game, they're talking about two football teams. When the game's over, there's only one winner.
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And I coached against Mike when he was an assistant with the Bears and they won that football game.
Don Shula
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The one thing that I know is that you win with good people.
Don Shula
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Strive for perfection, but settle for excellence.
Don Shula
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Everything that I have done has always been predicated on doing the best that I can with the ability that God has given me, trying to reach as far as I possibly can. And if I fall a little bit short, then I'm still farther ahead than if I hadn't reached at all.
Don Shula
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To be successful, all you have to do is work half-days you can work the first twelve hours or the second twelve hours.
Don Shula
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The whole idea is to get an edge. Sometimes it takes just a little extra something to get that edge, but you have to have it.
Don Shula
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I think what coaching is all about, is taking players and analyzing there ability, put them in a position where they can excel within the framework of the team winning. And I hope that I've done that in my 33 years as a head coach.
Don Shula
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Sure, luck means a lot in football. Not having a good quarterback is bad luck.
Don Shula
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I don't know any other way to lead but by example.
Don Shula
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Success is not forever, and failure is never final.
Don Shula
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Some clubs want to win so much they'll do anything to get it. Our approach has been just the opposite. We've tried to do things the right way. And the right way is [abiding by] the rules and regulations ... I may not like all of them, but once they are [official], we play by them.
Don Shula
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Leadership implies movement toward something and convictions provide that direction.
Don Shula
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The superior man blames himself. The inferior man blames others.
Don Shula
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And then to end up with a total of 347 wins, averaging 10 regular season wins for 33 years and the best winning percentage, and I'm very proud of this, of any professional team from 1970 to 1996.
Don Shula
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You know it's only 50 miles from Grand River to Canton, but it took me 67 years to travel that distance.
Don Shula
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I have no magic formula. The only way I know to win is through hard work.
Don Shula
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The start is what stops most people.
Don Shula