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Empathy is the ultimate form of customer insight.

Don Peppers

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Don Peppers
Age: 74
Born: 1950
Born: October 1
Author
Business Theorist
Economist
Writer
Form
Peppers
Customer
Empathy
Insight
Customers
Ultimate

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New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.
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Being trustworthy requires: Doing the right thing. And doing things right.
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Without a customer, you don't have a business - all you have is a hobby.
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Customer will create most value for you at point he thinks you're creating most value for him.
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