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I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.

DJ Shadow

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DJ Shadow
Age: 52
Born: 1972
Born: June 29
Club Dj
Composer
Disc Jockey
Record Producer
Hayward
California
Joshua Paul Davis
Josh Davis
Joshua Davis
Thinking
Stand
Didn
Macintosh
Feel
Ads
Feels
Nowadays
Trying
Jump
Would
Appropriate
Time
Anybody
Think
Asked

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Cutting and pasting is the essence of what hip-hop culture is all about for me. It's about drawing from what's around you, and subverting it and decontextualizing it.
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My problem with iTunes is that I don't have any say in how I'm represented on the site.
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I would agree with you that there's 90% imitation and 10% innovation. That's true of any genre.
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I couldn't make a real drum'n'bass or dubstep record to save my life. But I can be influenced by them in small ways.
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I saw. I wanted to start my own store so people would know that what they were buying was real. There were bootlegs around at the time that had my name on the cover, but the music had nothing to do with me. I'm not trying to compare myself to [Jimmie] Hendrix, but back in the '70s, there were some Hendrix bootlegs.
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I got asked to remix a lot of movie themes, like Mission Impossible, which other people ended up doing quite well. But it was just never my thing.
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When I think about the stuff I turned down it's kind of insane.
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To be honest, I didn't really get into making music to be an album artist.
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There's any number of DJs who have inspired me over the years. I don't actively go out in clubs, so I can't tell you if there's some hot new talent out there who everybody's aware of but I'm not.
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My main thing is constantly looking forward and trying to make music that I couldn't have made at any other time.
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The music that I have always liked has always been more rooted in anger or sadness or alienation or any of those inspirational factors that drove rock'n'roll, gospel, and blues. I tend not to value a more pop aesthetic.
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One of my favorite things that Yahoo does on a regular basis is this story: Wealthiest Rap Artists. That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.
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Anything that sparks some eight-year-old's interest in music or DJing is great.
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I'm not going to get on any anti-corporation soapbox to an extreme level.
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The conventional wisdom of fandom is that you must give your fans anything they want. But I've never felt that that's a healthy attitude - and that comes from being a Star Wars fan.
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Through it all, the words of John Peel echo strongly within me: you have support the music that's being made now. You have to continue to look forward and learn from what's happening. That's my philosophy, anyway.
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Frequently, when I'm compared to someone, I'm like, Is that really what people think I sound like?
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My core values are still the same about music, and my work ethic, and what I want to represent to people.
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When I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.
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Any good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.
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