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I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.

DJ Shadow

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DJ Shadow
Age: 52
Born: 1972
Born: June 29
Club Dj
Composer
Disc Jockey
Record Producer
Hayward
California
Joshua Paul Davis
Josh Davis
Joshua Davis
Feel
Ads
Feels
Nowadays
Trying
Jump
Would
Appropriate
Time
Anybody
Think
Asked
Thinking
Stand
Didn
Macintosh

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To be honest, I didn't really get into making music to be an album artist.
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I've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.
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I saw. I wanted to start my own store so people would know that what they were buying was real. There were bootlegs around at the time that had my name on the cover, but the music had nothing to do with me. I'm not trying to compare myself to [Jimmie] Hendrix, but back in the '70s, there were some Hendrix bootlegs.
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The conventional wisdom of fandom is that you must give your fans anything they want. But I've never felt that that's a healthy attitude - and that comes from being a Star Wars fan.
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The music that I have always liked has always been more rooted in anger or sadness or alienation or any of those inspirational factors that drove rock'n'roll, gospel, and blues. I tend not to value a more pop aesthetic.
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I couldn't make a real drum'n'bass or dubstep record to save my life. But I can be influenced by them in small ways.
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One of my favorite things that Yahoo does on a regular basis is this story: Wealthiest Rap Artists. That's an example of the internet just perpetuating this myth that we're all just sitting around in these mansions like Steven Tyler, bopping around in our swimming pool. It's bullshit.
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When I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.
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I would agree with you that there's 90% imitation and 10% innovation. That's true of any genre.
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It's about respecting what I think people like about the original music. I'm not gonna ever take it to the extent that I'm kinda George Lucas-ing moments of the album over and over again, trying to get them right over the next 30 years - I don't wanna do anything like that. But, yeah - it's a... fascinating conundrum through the years.
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I would rather have 10 people working on a record that are really committed and believe in it and love it, than 50 people who have no idea who I am or what I'm for.
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Like a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, I'm not a video game startup I don't know what I'm supposed to do with this.
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When I think about the stuff I turned down it's kind of insane.
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I'm not going to get on any anti-corporation soapbox to an extreme level.
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Anything that sparks some eight-year-old's interest in music or DJing is great.
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There are a lot of music startups that don't have anything to do with anyone's love for music. It has to do with them having a glorious IPO and then retiring to the Bahamas somewhere. It's important to keep that in mind.
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I've always been compared to people. It's a revolving cast that comes and goes - obviously, sometimes people stay.
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If I wanted to contribute to the hyphy movement, what good is it making a hyphy record that isn't embraced by that community?
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Frequently, when I'm compared to someone, I'm like, Is that really what people think I sound like?
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There's any number of DJs who have inspired me over the years. I don't actively go out in clubs, so I can't tell you if there's some hot new talent out there who everybody's aware of but I'm not.
DJ Shadow