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I was asked to do TV ads for Macintosh. Nowadays, I think anybody would jump at that but, at the time, it didn't feel appropriate for what I was trying to stand for.

DJ Shadow

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DJ Shadow
Age: 52
Born: 1972
Born: June 29
Club Dj
Composer
Disc Jockey
Record Producer
Hayward
California
Joshua Paul Davis
Josh Davis
Joshua Davis
Time
Anybody
Think
Asked
Thinking
Stand
Didn
Macintosh
Feel
Ads
Feels
Nowadays
Trying
Jump
Would
Appropriate

More quotes by DJ Shadow

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I couldn't make a real drum'n'bass or dubstep record to save my life. But I can be influenced by them in small ways.
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I saw. I wanted to start my own store so people would know that what they were buying was real. There were bootlegs around at the time that had my name on the cover, but the music had nothing to do with me. I'm not trying to compare myself to [Jimmie] Hendrix, but back in the '70s, there were some Hendrix bootlegs.
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I've tried to tell people that the reason I don't really get excited over good press is that I don't want to get agitated over bad press. I don't wanna get too high on good press, too low on bad press. It's just not a healthy way to engage with my own feelings about my music.
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I always consider every album to be a snapshot.
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The conventional wisdom of fandom is that you must give your fans anything they want. But I've never felt that that's a healthy attitude - and that comes from being a Star Wars fan.
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When I'm looking for DJ sets and stuff to drop, I look for music that I feel is gonna get the reaction I want from the crowd.
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My problem with iTunes is that I don't have any say in how I'm represented on the site.
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It's satisfying to put out new music. And I think that's the context in which I'm comfortable revisiting things from the past.
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I tend to gravitate away from the more trendy Ibiza style of dance music. It's not me.
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The music that I have always liked has always been more rooted in anger or sadness or alienation or any of those inspirational factors that drove rock'n'roll, gospel, and blues. I tend not to value a more pop aesthetic.
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I always like to remain a fan, put it that way: and I like to hold the idealised version of what these artists are like. Greed is one of those components of human nature that's inherent in everyone, and sometimes it is an unpleasant thing to engage in.
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There are a lot of music startups that don't have anything to do with anyone's love for music. It has to do with them having a glorious IPO and then retiring to the Bahamas somewhere. It's important to keep that in mind.
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There's any number of DJs who have inspired me over the years. I don't actively go out in clubs, so I can't tell you if there's some hot new talent out there who everybody's aware of but I'm not.
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Like a lot of other DJs, I've been wondering when the first DJ game was going to happen. Somebody even pitched me on their own idea and I thought, I'm not a video game startup I don't know what I'm supposed to do with this.
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I would agree with you that there's 90% imitation and 10% innovation. That's true of any genre.
DJ Shadow
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When I first pursued this with Universal, they had no idea what to do. But now that we've gone through the whole process and I've signed this 60-page document that says what we can and can't do, I suppose it will be a little bit easier for the next person.
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As for my store, most artists' sites send you to a third-party storefront like iTunes, whereas we're disseminating it ourselves. I was always uncomfortable with the thought of sending somebody who came to my site to buy something to some other store. It just occurred to me, Why can't we do this?
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Any good album title has multiple meanings, and I like choosing titles where I find myself repeating it, almost like a mantra.
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I personally feel the need to experience life and new music and ideas before I can sit down and start writing music again.
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When I make music, it takes me two hours to get into the flow. To me it's like tapping into some kind of subconscious frequency: I just have to turn everything else off, open up part of myself, expose my fears and try to work through it in the music that I'm making.
DJ Shadow