Quote

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Dieter Rams

Change background

T
T
T

Change font

TAGS & TOPICS

Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
Design
Head
Process
Cannot
Done
Thinking
Sketches
Starts
Computer

More quotes by Dieter Rams

Image
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter Rams
Image
Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Dieter Rams
Image
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams
Image
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
Dieter Rams
Image
Good design means as little design as possible.
Dieter Rams
Image
I don't like computers. I still like to do my drawings by hand.
Dieter Rams
Image
People react positively when things are clear and understandable.
Dieter Rams
Image
I hate everything that is driven by fashion.
Dieter Rams
Image
You cannot understand good design if you do not understand people design is made for people.
Dieter Rams
Image
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter Rams
Image
I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
Dieter Rams
Image
Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter Rams
Image
As designers we have a great responsibility.
Dieter Rams
Image
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Dieter Rams
Image
The design should make the product speak to you.
Dieter Rams
Image
Good design is honest.
Dieter Rams
Image
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
Dieter Rams
Image
Good design makes a product understandable.
Dieter Rams
Image
As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter Rams
Image
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
Dieter Rams