Quote

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Dieter Rams

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Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
Design
Manipulate
Honest
Users
Values
Promises
Keep
Attempt
Cannot
Communicate
Communicates
Doe
Function
Buyers
Offers
Solely
Promise
Functions

More quotes by Dieter Rams

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Good design is thorough, down to the last detail.
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Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
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I don't like computers. I still like to do my drawings by hand.
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Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
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Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
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As designers we have a great responsibility.
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Good design makes a product understandable.
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Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
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Good design is honest.
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Design should not dominate things, should not dominate people. It should help people. That's its role.
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As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
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Good design means as little design as possible.
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The design should make the product speak to you.
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I hate everything that is driven by fashion.
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One of the most significant design principles is to omit the unimportant in order to emphasize the important.
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My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
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Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
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Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
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People react positively when things are clear and understandable.
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We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
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