Quote

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Dieter Rams

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Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
Design
Manipulate
Honest
Users
Values
Promises
Keep
Attempt
Cannot
Communicate
Communicates
Doe
Function
Buyers
Offers
Solely
Promise
Functions

More quotes by Dieter Rams

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You cannot understand good design if you do not understand people design is made for people.
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My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
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Good design means as little design as possible.
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Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
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I don't like computers. I still like to do my drawings by hand.
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Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
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My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
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As designers we have a great responsibility.
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I hate everything that is driven by fashion.
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Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
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Good design is thorough, down to the last detail.
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People react positively when things are clear and understandable.
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I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
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The design should make the product speak to you.
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Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
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Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
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Design should not dominate things, should not dominate people. It should help people. That's its role.
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Good design is honest.
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One of the most significant design principles is to omit the unimportant in order to emphasize the important.
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As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter Rams