Quote

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.

Dieter Rams

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Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
Honest
Users
Values
Promises
Keep
Attempt
Cannot
Communicate
Communicates
Doe
Function
Buyers
Offers
Solely
Promise
Functions
Design
Manipulate

More quotes by Dieter Rams

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Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
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Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
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The design should make the product speak to you.
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Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
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As designers we have a great responsibility.
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Good design makes a product understandable.
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You cannot understand good design if you do not understand people design is made for people.
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Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
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People react positively when things are clear and understandable.
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Design should not dominate things, should not dominate people. It should help people. That's its role.
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Good design means as little design as possible.
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My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
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I don't like computers. I still like to do my drawings by hand.
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My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
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One of the most significant design principles is to omit the unimportant in order to emphasize the important.
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Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
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I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
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Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
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Good design is honest.
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I hate everything that is driven by fashion.
Dieter Rams