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You cannot understand good design if you do not understand people design is made for people.
Dieter Rams
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Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
People
Design
Understand
Cannot
Made
Good
More quotes by Dieter Rams
Good design is thorough, down to the last detail.
Dieter Rams
People react positively when things are clear and understandable.
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My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter Rams
Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
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Good design makes a product understandable.
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I don't like computers. I still like to do my drawings by hand.
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Good design means as little design as possible.
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As designers we have a great responsibility.
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An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
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Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
Dieter Rams
The design should make the product speak to you.
Dieter Rams
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter Rams
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
Dieter Rams
We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
Dieter Rams
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Dieter Rams
Good design is honest.
Dieter Rams
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter Rams
I hate everything that is driven by fashion.
Dieter Rams
Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter Rams
As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter Rams