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People react positively when things are clear and understandable.
Dieter Rams
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Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
Understandable
Positively
React
Clear
Experience
Things
People
More quotes by Dieter Rams
Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter Rams
As designers we have a great responsibility.
Dieter Rams
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Dieter Rams
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter Rams
I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
Dieter Rams
You cannot understand good design if you do not understand people design is made for people.
Dieter Rams
The design should make the product speak to you.
Dieter Rams
One of the most significant design principles is to omit the unimportant in order to emphasize the important.
Dieter Rams
I hate everything that is driven by fashion.
Dieter Rams
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
Dieter Rams
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter Rams
Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
Dieter Rams
I don't like computers. I still like to do my drawings by hand.
Dieter Rams
Good design is thorough, down to the last detail.
Dieter Rams
Good design makes a product understandable.
Dieter Rams
Good design is long-lasting! It avoids being fashionable and therefore never appears antiquated.
Dieter Rams
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter Rams
Good design is honest.
Dieter Rams
Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Dieter Rams
As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
Dieter Rams