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Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Dieter Rams
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Dieter Rams
Age: 92
Born: 1932
Born: May 20
Architect
Designer
Industrial Designer
University Teacher
Better
Essentials
Little
Aspect
Good
Products
Concentrates
Design
Burdened
Possible
Aspects
Less
Purity
Littles
Simplicity
Back
Essential
More quotes by Dieter Rams
People react positively when things are clear and understandable.
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My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
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You cannot understand good design if you do not understand people design is made for people.
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Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
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Good design is honest.
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Good design makes a product understandable.
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Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.
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My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
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I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock.
Dieter Rams
An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot keep.
Dieter Rams
Good design means as little design as possible.
Dieter Rams
Design should not dominate things, should not dominate people. It should help people. That's its role.
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Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
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As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived.
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Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
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As designers we have a great responsibility.
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We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with.
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Good design is thorough, down to the last detail.
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The design should make the product speak to you.
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I don't like computers. I still like to do my drawings by hand.
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