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You can't please everyone, so proudly exclude people.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Marketing
Please
Everyone
People
Proudly
Exclude
Shocking
Helpful

More quotes by Derek Sivers

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If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.
Derek Sivers
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
Derek Sivers
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Business is not about money. It's about making dreams come true for others and for yourself.
Derek Sivers
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
Derek Sivers
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If you're not saying 'Hell Yeah' about something, say 'No'.
Derek Sivers
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
Derek Sivers
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If it's not a hit, switch.
Derek Sivers
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Ideas are just a multiplier of execution.
Derek Sivers
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Customer service is the new marketing.
Derek Sivers
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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
Derek Sivers
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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
Derek Sivers
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In the end, it's about what you want to be, not what you want to have.
Derek Sivers
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
Derek Sivers
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There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
Derek Sivers
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Whatever excites you, go do it. Whatever drains you, stop doing it.
Derek Sivers
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
Derek Sivers
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The most important lesson is probably to spend less than you earn.
Derek Sivers
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Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.
Derek Sivers
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If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
Derek Sivers
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Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.
Derek Sivers