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You can't please everyone, so proudly exclude people.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Shocking
Helpful
Marketing
Please
Everyone
People
Proudly
Exclude

More quotes by Derek Sivers

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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
Derek Sivers
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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
Derek Sivers
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Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
Derek Sivers
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
Derek Sivers
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
Derek Sivers
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
Derek Sivers
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In the end, it's about what you want to be, not what you want to have.
Derek Sivers
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When you make a business, you get to make a little universe where you control all the laws.
Derek Sivers
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Customer service is the new marketing.
Derek Sivers
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
Derek Sivers
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The most important lesson is probably to spend less than you earn.
Derek Sivers
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If it's not a hit, switch.
Derek Sivers
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
Derek Sivers
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It was the first follower that transformed the lone nut into a leader.
Derek Sivers
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
Derek Sivers
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
Derek Sivers
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Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.
Derek Sivers
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Ideas are just a multiplier of execution.
Derek Sivers
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Don’t pursue business just for your own gain. Only answer the calls for help.
Derek Sivers
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
Derek Sivers