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You can't please everyone, so proudly exclude people.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Please
Everyone
People
Proudly
Exclude
Shocking
Helpful
Marketing

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Customer service is the new marketing.
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
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In the end, it's about what you want to be, not what you want to have.
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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
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Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business. But 'revolution' is a term that people use only when you're successful. Before that, you're just a quirky person who does things differently.
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
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If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.
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If you're not saying 'Hell Yeah' about something, say 'No'.
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Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.
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If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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Ideas are just a multiplier of execution.
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The most important lesson is probably to spend less than you earn.
Derek Sivers
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Business is not about money. It's about making dreams come true for others and for yourself.
Derek Sivers
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
Derek Sivers
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Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
Derek Sivers