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Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Business
Promote
Money
Raise
Someone
According
Best
Customers
Even
Raises
Every
Decisions
Make
Decision
Whether
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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
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If you're not saying 'Hell Yeah' about something, say 'No'.
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
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Customer service is the new marketing.
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Most people don't know what they're talking about. They move their mouth and say things because they don't want to admit they don't know. Or they think they know, but it's just confabulation and biases. So ignore them unless what they say resonates with some real wisdom inside of you. Assume they're a fool and find out the truth for yourself.
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It was the first follower that transformed the lone nut into a leader.
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Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
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Business is not about money. It's about making dreams come true for others and for yourself.
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
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There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
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If it's not a hit, switch.
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
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Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business. But 'revolution' is a term that people use only when you're successful. Before that, you're just a quirky person who does things differently.
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Whatever excites you, go do it. Whatever drains you, stop doing it.
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When you make a business, you get to make a little universe where you control all the laws.
Derek Sivers