Quote

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Someone
According
Best
Customers
Even
Raises
Every
Decisions
Make
Decision
Whether
Expand
Business
Promote
Money
Raise

More quotes by Derek Sivers

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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
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Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.
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Business is not about money. It's about making dreams come true for others and for yourself.
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It was the first follower that transformed the lone nut into a leader.
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In the end, it's about what you want to be, not what you want to have.
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If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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When you make a business, you get to make a little universe where you control all the laws.
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There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
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Ideas are just a multiplier of execution.
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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
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The most important lesson is probably to spend less than you earn.
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Whatever excites you, go do it. Whatever drains you, stop doing it.
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
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You can't please everyone, so proudly exclude people.
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Customer service is the new marketing.
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
Derek Sivers