Quote

Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Make
Decision
Whether
Expand
Business
Promote
Money
Raise
Someone
According
Best
Customers
Even
Raises
Every
Decisions

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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
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If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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In the end, it's about what you want to be, not what you want to have.
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
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If you're not saying 'Hell Yeah' about something, say 'No'.
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Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
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If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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Customer service is the new marketing.
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Business is not about money. It's about making dreams come true for others and for yourself.
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Most people don't know what they're talking about. They move their mouth and say things because they don't want to admit they don't know. Or they think they know, but it's just confabulation and biases. So ignore them unless what they say resonates with some real wisdom inside of you. Assume they're a fool and find out the truth for yourself.
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If it's not a hit, switch.
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Ideas are just a multiplier of execution.
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When you make a business, you get to make a little universe where you control all the laws.
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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
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It was the first follower that transformed the lone nut into a leader.
Derek Sivers
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
Derek Sivers