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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Make
Single
People
Side
Sides
Wallets
Open
Educational
Happy
Satisfaction
Making
Effect
Important
Effects
Thing
Pay

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Don’t pursue business just for your own gain. Only answer the calls for help.
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If it's not a hit, switch.
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If you keep thinking about putting on a conference or being a Hollywood screenwriter, and you find the idea terrifies but intrigues you, it's probably a worthy endeavor for you. You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
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Customer service is the new marketing.
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
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If you want to be useful, you can always start now. It will be a humble prototype of your grand vision, but you’ll be in the game. Start by teaching someone this week. Starting small puts 100% of your energy into solving real problems for real people.
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
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Ideas are just a multiplier of execution.
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There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
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When you make a business, you get to make a little universe where you control all the laws.
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
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Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
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Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.
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Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business. But 'revolution' is a term that people use only when you're successful. Before that, you're just a quirky person who does things differently.
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In the end, it's about what you want to be, not what you want to have.
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Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.
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