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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
Open
Educational
Happy
Satisfaction
Making
Effect
Important
Effects
Thing
Pay
Make
Single
People
Side
Sides
Wallets

More quotes by Derek Sivers

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Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.
Derek Sivers
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Five years after I started CD Baby, when it was a big success, the media said I had revolutionized the music business. But 'revolution' is a term that people use only when you're successful. Before that, you're just a quirky person who does things differently.
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There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
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Whatever excites you, go do it. Whatever drains you, stop doing it.
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
Derek Sivers
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
Derek Sivers
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
Derek Sivers
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
Derek Sivers
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Learning. It's really the primary reason behind everything I do. Programming, entrepreneuring, writing.
Derek Sivers
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The most important lesson is probably to spend less than you earn.
Derek Sivers
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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
Derek Sivers
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When you make a business, you get to make a little universe where you control all the laws.
Derek Sivers
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If you're not saying 'Hell Yeah' about something, say 'No'.
Derek Sivers
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
Derek Sivers
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
Derek Sivers
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
Derek Sivers
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If it's not a hit, switch.
Derek Sivers
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Ideas are just a multiplier of execution.
Derek Sivers
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You can't please everyone, so proudly exclude people.
Derek Sivers
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Most people don't know what they're talking about. They move their mouth and say things because they don't want to admit they don't know. Or they think they know, but it's just confabulation and biases. So ignore them unless what they say resonates with some real wisdom inside of you. Assume they're a fool and find out the truth for yourself.
Derek Sivers