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The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you.

Derek Sivers

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Derek Sivers
Age: 55
Born: 1969
Born: September 22
Businessperson
Musician
the United States of America
People
Side
Sides
Wallets
Open
Educational
Happy
Satisfaction
Making
Effect
Important
Effects
Thing
Pay
Make
Single

More quotes by Derek Sivers

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If you really care about starting a movement, have the courage to follow and show others how to follow. And when you find a lone nut doing something great, have the guts to be the first one to stand up and join in.
Derek Sivers
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Pay close attention to when you're being the real you & when you're trying to impress an invisible jury.
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The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.
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Make every decision—even decisions about whether to expand the business, raise money, or promote someone—according to what's best for your customers.
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It was the first follower that transformed the lone nut into a leader.
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Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
Derek Sivers
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Customer service is the new marketing.
Derek Sivers
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When you make a business, you get to make a little universe where you control all the laws.
Derek Sivers
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Don't be on your deathbed someday, having squandered your one chance at life, full of regret because you pursued little distractions instead of big dreams.
Derek Sivers
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If I’m not saying ‘Hell Yeah!’ to something, then I say no.
Derek Sivers
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You can't please everyone, so proudly exclude people.
Derek Sivers
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It's only a little difficult to say no. You've got to believe that the work you're doing is ultimately more useful to the world.
Derek Sivers
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Business is not about money. It's about making dreams come true for others and for yourself.
Derek Sivers
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You grow (and thrive!) by doing what excites you and what scares you everyday, not by trying to find your passion.
Derek Sivers
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The most important lesson is probably to spend less than you earn.
Derek Sivers
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Whatever excites you, go do it. Whatever drains you, stop doing it.
Derek Sivers
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The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.
Derek Sivers
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Ideas are just a multiplier of execution.
Derek Sivers
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If it's not a hit, switch.
Derek Sivers
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There is no movement without the first follower. See, we are told that we all need to be leaders but that would be ineffective. The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
Derek Sivers