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We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
David Zucker
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David Zucker
Age: 77
Born: 1947
Born: October 16
Actor
Film Director
Film Producer
Film Screenwriter
Milwaukee City
Wisconsin
Realize
Poster
Realizing
Posters
Didn
Ads
Important
Date
Time
Dating
Campaign
Campaigns
Release
More quotes by David Zucker
Our fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials.
David Zucker
Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
David Zucker
Chevy Chase and Bill Murray - we thought those guys were funny. We love Bill Murray, but we didn't think they were right for Airplane! because it would step on the joke if there was a known comedian.
David Zucker
I believe in justice, maybe not in this life, but there has to be justice. And if there isn't a God, I think it would be very depressing. I'd prefer to believe there is.
David Zucker
I've always thought those guys are really funny. And I love Dumb and Dumber, Kingpin and Mary.
David Zucker
Tim Burton is underrated. I loved Big Fish, loved that movie, think it's the best movie of the year, hands down. Really impressed with that.
David Zucker
I don't know if I'd want to do that anymore, because you always get bigger laughs on college campuses. So, when the film plays in front of a city audience, you've probably cut too loosely.
David Zucker
There would always be a vote. There were always conflicts and arguments for years and years - that's why we're not together anymore. But there was always a vote. It was always two out of three.
David Zucker
I would love to work with Adam Sandler. Because then all I'd have to do is just turn the camera on and off.
David Zucker
It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
David Zucker
It's useless to try and make rhyme or reason of it, because one guy thinks one thing and the other guy sees a whole other thing. So I try not to take them too seriously. Lately I have them screened so I only read the positive ones.
David Zucker
The only one that got through was Jimmy Walker, because he plays the gas station attendant. I mean, there's nothing wrong with it, it's just that we were kind of purists at the time, and we didn't want any comedians.
David Zucker
Sometimes, if you really want to try something original, you step a little too far out of bounds. I mean, there's a market force that kind of unconsciously keeps you in line a little bit.
David Zucker
I think once we started directing separately - we each have different kinds of interests now, and the kinds of movies we want to do. I wouldn't hold your breath for that one.
David Zucker
I think up until the point when we started in the business, which was in the early 70s, most of the humor was political. The smart humor was political satire.
David Zucker
I think we grew up thinking that the funniest things on TV were the old, serious movies. I always liked the Marx Brothers, but the thing that always made us laugh were movies like Zero Hour. That's what inspired us.
David Zucker
I don't really know a lot of famous people. I've met a lot of famous people. If I ran into Tom Hanks today, I would have to remind him who I was and he would then remember me. But he wouldn't come up to me and say, 'Hi Dave!'
David Zucker
Oh yeah, I believe in God. I think there's much more evidence that there is a God than that there isn't. I don't believe that Mother Theresa and Hitler go to the same place.
David Zucker
I don't think there has been any increase in sophistication in the audience. When people are aware of a concept that's easy to understand, and there's an actor who will attract them to the theater and it's a movie that's funny three-quarters of the time, it will be successful.
David Zucker
