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Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?

David Riesman

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David Riesman
Age: 92 †
Born: 1909
Born: September 22
Died: 2002
Died: May 10
Lawyer
Sociologist
University Teacher
Writer
Philadelphia
Pennsylvania
Possible
Presenting
Asks
Fraud
Taken
Advertising
America
Fantastic
Whole
Seriously
Men
Image
Least
Create
Hype

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Etiquette can be at the same time a means of approaching people and of staying clear of them.
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It is not new for the older generation to bewail the indolence of the young, and there is a tendency for the latter to maintain much of the older ethic screened by a new semantics and an altered ideology.
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In preindustrial cultures leisure is scarcely a burden or a problem because it is built into the ritual and ground plan of life for which people are conditioned in childhood often they possess a relatively timeless attitude toward events.
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If you want to get out of medicine the fullest enjoyment, be students all your lives.
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Though top executives may work as hard as ever-in part perhaps because, being trained in an earlier day, they can hardly help doing so-their subordinates are somewhat less work-minded.
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The media, far from being a conspiracy to dull the political sense of the people, could be viewed as a conspiracy to disguise the extent of political indifference.
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If anything remains more or less unchanged, it will be the role of women.
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The premonition of death may for many be a stimulus to novelty of experience: the imminence of death serves to sweep away the inessential preoccupations for those who do not flee from the thought of death into triviality.
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Look at all the sentences which seem true and question them.
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Those who are excluded from meaningful work are, by an large, excluded from meaningful play.
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Drivers in a traffic jam, frustrated by each others presence, are not the most amiable of men.
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Our society offers little in the way of reeducation for those who have been torn away from their traditional culture and suddenly exposed to all the blandishments of mass culture-even the churches which follow the hillbillies to the city often make use of the same hard sell that the advertisers and politicians do.
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It is among the less privileged groups relatively new to leisure and consumption that the zest for possessions retains something of its pristine energy.
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It is no longer clear which way is up even if one wants to rise.
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The modern suburb is the product of the car, the five-day week, and the bankers' hours of the masses.
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Today the future occupation of all moppets is to be skilled consumers.
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There is evidence that young men in the big law firms, although they still work harder than most of their clients, do not glory in putting in night work and weekend hours as they once did.
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The closest thing we have to the traditional ideology of the leisure class is a group of artists and intellectuals who regard their work as play and their play as work.
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Nowadays, truth is the greatest news. The mass media are the wholesalers, the peer groups, the retailers of the communications industry.
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