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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Advertising
Remembered
Bigs
Business
Ideas
Like
Copywriter

More quotes by David Ogilvy

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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
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If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad is written. Then you've got to close the door and write something - that is the moment of truth which we all try to postpone as long as possible.
David Ogilvy
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
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You can't save souls in an empty church.
David Ogilvy
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Encourage innovation. Change is our lifeblood, stagnation our death knell.
David Ogilvy
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The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
David Ogilvy
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While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.
David Ogilvy
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Creativity Is a fancy word for the work we have to do by Friday.
David Ogilvy
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When you advertise fire extinguishers, open with the fire.
David Ogilvy
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If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
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A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
David Ogilvy
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My motto has always been: Only first class business and that in a first class way
David Ogilvy
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If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
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It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
David Ogilvy
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The best idea is the simplest.
David Ogilvy
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The consumer isn't a moron she is your wife.
David Ogilvy
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Big ideas are usually simple ideas.
David Ogilvy
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Don't hire a dog, then bark yourself
David Ogilvy
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If it doesn't sell, it isn't creative.
David Ogilvy
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A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy