Quote

My motto has always been: Only first class business and that in a first class way

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Always
Motto
Class
Business
Firsts
First
Way

More quotes by David Ogilvy

Image
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.
David Ogilvy
Image
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
David Ogilvy
Image
Creativity needs discipline and freedom.
David Ogilvy
Image
If you can’t advertise yourself, what hope do you have of advertising anything else?
David Ogilvy
Image
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
Image
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
Image
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
David Ogilvy
Image
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.
David Ogilvy
Image
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
David Ogilvy
Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you nobody has ever built a brand by imitating somebody else's advertising.
David Ogilvy
Image
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
Image
...consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.
David Ogilvy
Image
Leaders grasp nettles.
David Ogilvy
Image
On the average, five times as many people read the headlines as read the body copy.
David Ogilvy
Image
When you advertise fire extinguishers, open with the fire.
David Ogilvy
Image
The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.
David Ogilvy
Image
Develop your eccentricities early, and no one will think you're going senile later in life
David Ogilvy