Quote

The best idea is the simplest.

David Ogilvy

Change background

T
T
T

Change font

TAGS & TOPICS

David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Idea
Best
Ideas
Simplest

More quotes by David Ogilvy

Image
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Image
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
Image
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
Image
Every ad is an investment in the long-term image of a brand.
David Ogilvy
Image
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
Image
I never assign a product to a writer unless I know that he is personally interested in it. Every time I have written a bad campaign, it has been because the product did not interest me.
David Ogilvy
Image
If it doesn't sell, it isn't creative.
David Ogilvy
Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
Image
Encourage innovation. Change is our lifeblood, stagnation our death knell.
David Ogilvy
Image
If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.
David Ogilvy
Image
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
Image
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Image
Unless your campaign has a big idea, it will pass like a ship in the night.
David Ogilvy
Image
You can't save souls in an empty church.
David Ogilvy
Image
Don't hire a dog, then bark yourself
David Ogilvy
Image
Set exorbitant standards, and give your people hell when they don't live up to them. There is nothing so demoralizing as a boss who tolerates second rate work.
David Ogilvy
Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
David Ogilvy
Image
The consumer isn't a moron she is your wife.
David Ogilvy