Quote

The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Shows
Pretend
Commit
Faults
Vastly
Subject
Prospects
Subjects
Salesman
Interested
Bore
Worst
Bores
Interest
Fault

More quotes by David Ogilvy

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A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed, or ineptly written. If nobody reads your advertisement or looks at your commercial, it doesn't do you much good to have the right positioning.
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No sale, no commission. No commission, no eat. That made an impression on me.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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Creativity needs discipline and freedom.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Unless your campaign has a big idea, it will pass like a ship in the night.
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Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
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If it doesn't sell, it isn't creative.
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I never write fewer than sixteen headlines for a single advertisement.
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The consumer isn't a moron she is your wife.
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Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
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Consumers do not buy products. They buy product benefits.
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Lazy and superficial men and women do not produce superior work.
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Study the methods of your competitors and do the exact opposite.
David Ogilvy
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Compete with the immortals
David Ogilvy
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Write the way you talk. Naturally.
David Ogilvy