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The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Trust
Persuasive
Example
Etc
Decision
Similar
Making
Buying
Better
Advertising
Many
Product
People
Questions
Products
Informative

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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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What you learn is more important than what you earn.
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If it doesn't sell, it isn't creative.
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What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.
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People don't buy a new detergent because the manufacturer told a joke on television last night.
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The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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I admire people with gentle manners who treat other people as human beings.
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