Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Leaders
Among
Instead
Symbolize
Leader
Component
Strong
Resisting
Found
Components
Character
Executives
Best
Innovation
More quotes by David Ogilvy
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
David Ogilvy
The success of a meeting often depends on having the right documents - proofs, artwork, schedules, research charts, etc. - present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.
David Ogilvy
There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
David Ogilvy
David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
David Ogilvy
I prefer the discipline of knowledge to the anarchy of ignorance.
David Ogilvy
You can't save souls in an empty church.
David Ogilvy
You make the best products you can, and you grow as fast as you deserve to.
David Ogilvy
Readers travel so fast they don't stop to decipher the meaning of obscure headlines.
David Ogilvy
No sale, no commission. No commission, no eat. That made an impression on me.
David Ogilvy
Consumers do not buy products. They buy product benefits.
David Ogilvy
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.
David Ogilvy
Many of the greatest creations of man have been inspired by the desire to make money...If Oxford undergraduates were paid for their work, I would have performed miracles of scholarship and become Regius Professor of Modern History.
David Ogilvy
I always said that mega-mergers were for megalomaniacs.
David Ogilvy
The best idea is the simplest.
David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
It follows that unless your headline sells your product, you have wasted 90 percent of your money.
David Ogilvy
Leaders grasp nettles.
David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
David Ogilvy
Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.
David Ogilvy
Write the way you talk. Naturally.
David Ogilvy