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The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.

David Ogilvy

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David Ogilvy
Age: 88 †
Born: 1911
Born: June 23
Died: 1999
Died: July 21
Businessman
Businessperson
Economist
Writer
West Horsley
Surrey
David MacKenzie Ogilvy
Character
Executives
Best
Innovation
Leaders
Among
Instead
Symbolize
Leader
Component
Strong
Resisting
Found
Components

More quotes by David Ogilvy

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No sale, no commission. No commission, no eat. That made an impression on me.
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Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.
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I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
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Advertising reflects the mores of society, but it does not influence them.
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I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.
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When you advertise fire extinguishers, open with the fire.
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Unless your campaign has a big idea, it will pass like a ship in the night.
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
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Few of the great creators have bland personalities. They are cantankerous egotists, the kind of men who are unwelcome in the modern corporation.
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
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Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.
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Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.
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The mission of a great school is not to cram you with facts so that you can regurgitate them...This gives many boys such a distaste for learning that they never read another book as long as they live. No, the mission is to inspire you with a taste for scholarship - a taste which will last you all your life.
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I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
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There are now unmistakeable signs of a trend in favor of superior products at premium prices. The consumer is not a moron, she is your wife.
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Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
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David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote.
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Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.
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